Naming and visual identity of MAS, handcrafted bags designed in Canada & handmade in Italy. The founder and designer Marie-Philippe Thibault’s desire and vision, was to create a collection for the conscious, humble and ambitious woman of today. The brand was designed to aspire to both its creative pillars and values, as well as to convey a sophisticated and elevated look.
Gabrielle Regimbal, naming & copywriting
Mathieu Fortin, photograph (l’Éloi) Étienne Saint-Denis, photograph Xavier Macdonald, assistant photograph Melissa Matos, art direction & set design