Cassine Ciders
Crafted juices from handpicked wild apples
Creative Direction & Set Design for Cassine Ciders, a small family-owned company based in Frelighsburg. For each of its annual juice releases, photoshoots were inspired by the cider names and their key ingredients, resulting in conceptual and visually striking imagery, produced on a low budget but with high creative input.
Made in close collaboration with photograph Vincent Castonguay, each scene was meticulously crafted with a cohesive artistic vision to strengthen the brand identity and boost recognition.
These images focused on textures, ingredients, and set elements, offering a more intimate perspective on the production process.
They also served as a visual playground to explore alternative lighting setups, camera angles, and compositions that didn’t always make it into the final campaign — but helped push the creative direction further. Some of these shots were later repurposed for social media, behind-the-scenes content, or mood references for future shoots.
Creative Direction
Set Design
Illustrations
Vincent Castonguay, photographer
Philippe Cossette, designer (branding)