Cassine Ciders
Crafted juices from handpicked wild apples


Creative Direction & Set Design for Cassine Ciders, a small family-owned company based in Frelighsburg. For each of its annual juice releases, photoshoots were inspired by the cider names and their key ingredients, resulting in conceptual and visually striking imagery, produced on a low budget but with high creative input.

Made in close collaboration with photograph Vincent Castonguay, each scene was meticulously crafted with a cohesive artistic vision to strengthen the brand identity and boost recognition.




Conceptual illustrations for the labels of three cuvées, inspired by their ingredients and designed to maintain a strong visual connection with the rest of the collection.


After each photoshoot, moody and detail-oriented photographs were captured to enrich the case study or simply as a space for creative experimentation.

These images focused on textures, ingredients, and set elements, offering a more intimate perspective on the production process.
They also served as a visual playground to explore alternative lighting setups, camera angles, and compositions that didn’t always make it into the final campaign — but helped push the creative direction further. Some of these shots were later repurposed for social media, behind-the-scenes content, or mood references for future shoots.




2024
Creative Direction
Set Design
Illustrations
 

Team
Vincent Castonguay, photographer
Philippe Cossette, designer (branding)
The Losers© 2025 Charlene Sepentzis