Gentilhomme, A one-stop Multimedia Creative Studio
Creative Direction, Brand Identity, Graphic Design, Web Design and Type Design for Gentilhomme Studio, one-stop multimedia creative studio
in Montreal, globally recognized for immersive experiences, events, installations & activations.
A new positioning and a stronger ambition for brand recognition led Gentilhomme to refresh its identity and brand platform. In French, Gentilhomme means “Gentleman,” a word that reflects the studio’s honest, trustworthy, and down-to-earth approach.
The new logo went all-in on pink, making a stronger and broader statement about what “Gentleman” can mean today. This bold color choice makes the shift visible—confident, playful, and open. The result is a brand that feels bolder, sharper, wittier, and far more distinctive, driving both recognition and performance.
Inspired by the Jack-in-the-box’s build-up—its rhythm and restraint—the concept springs to life at exactly the right moment. It’s a perfect metaphor for Gentilhomme’s commitment to pacing and staging moments of wonder in every experience, creating surprise, delight, and curiosity.
The M’s have been combined into a unique shape that shortens the wordmark while also creating a dynamic sense of connection.
Where wit meets warmth in a design that smiles back.
Creative Direction
Art Direction
Graphic Design
Type Design
Web Design
Neue Montreal, PangramPangram Foundry
Season Mix, Displaay Type Foundry
Charles Desmarais, motion design (logo & monogram)
Guillaume Tomasi, web developper