Charlene Sepentzis

Case Stories

Typefaces

The Losers

Info


Hello-World Studio
Creative Coding & Imaginative Web Solutions


Art direction, Graphic Design, 3D Art, Illustration and Type Design for Hello-World, a female-founded web design studio (❀ˆᴗˆ)(•́ᴗ•̀✿) guided by empathy, precision, and originality.

As a dedicated duo, Joy and Reyna, brings intentionality, innovation, and expertise to craft memorable websites that elevate brands to new heights. Their need for a new branding and graphic platform came from a desire to acquire bigger clients, propel their business by offering outstanding digital experiences, and be seen as thought leaders in their industry.

The custom wordmark celebrates the studio work ethic, the spirit of teamwork, and the power of collaboration, where strength is found in unity and connection is crucial. This is achieved by combining a sans serif and a cursive typography, reflecting a balance between professionalism and creativity as well as structure and fluidity.




 From a storytelling standpoint to the choice behind a CSS transition, details represent everything that matters for HelloWorld Studio. To honor their generosity, a series of alternative logos and monograms has been created to convey this consistent pursuit of insatiable creativity, both within their core and with their clients.




Showcasing an ASCII aesthetic as a nod to coding and development, alongside an embroidery and pixel aesthetic that pays tribute to crafting and collaboration.

⊹.* ✿ *.⊹


This iconic duo, referring to Joy and Reyna's friendship, warmly greets new clients as they embark on their journey.




A cat and a bunny represent a unique way to illustrate both studio owners and their friendship.

A cat symbolizes precision, elegance, and focus, while a bunny embodies creativity, quick thinking, and spontaneity. Dressed as innovative adventurers, they represent the perfect heroes for the studio's branding and for each project they take on.

The inspiration came from low-poly models and an Animal Crossing-esque style, reflecting Joy and Reyna's love for pixel art and low-fi aesthetics. To create a more modern approach, the characters were developed through AI exploration and custom modifications.




To delve even further into the 90s gaming era, Tamagotchi characters (pets) have been created to embody the unique duo.



The Tamagotchi experience relates to the idea of deeply caring for something and its survival. This reflects an unconventional creative approach that Hello-World takes toward their projects and their clients' success.


The Tamagotchis and their charms were developed through AI exploration and custom modifications.



2024
Art Direction
Graphic Design
Type Design
Illustrations
3D Art
Web Design

Team
Eren Kapaklili, motion design (wordmark)
Charles Desmarais, animator (cat & bunny)








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