Handcrafted leather bags

Brand Identity and Graphic Design for MAS, handcrafted bags designed in Canada & handmade in Italy.

The founder and designer Marie-Philippe Thibault’s desire and vision, was to create a luxury bag collection for the conscious, humble and ambitious woman of today. The brand was designed to aspire to both its creative pillars and values, as well as to convey a sophisticated and elevated look.

An elegant and condensed custom logo that refers to the refinement of the brand. The simple lines and curves are reminiscent of the unique and sculptural shape of the handles.

A bespoke icon to embody the artistry and dedication infused into every handcrafted leather bag. It not only signifies the exceptional craftsmanship, but also encapsulates the brand's commitment to excellence and meticulous attention to detail, from initial sketch to final polish.

MAS intertwines Canada-born elements, like walnut wood and leather sourced from a small family-owned tannery in France, with Florence-based traditional artisans.

Quiet luxury that evokes an quintessential, lasting simplicity.

Graphic Design
Type Design

Gabrielle Regimbal, naming  & copywriting
Melissa Matos, photo art direction & set design
Mathieu Fortin, photograph
Étienne Saint-Denis, photograph
Xavier Macdonald, photo assist.

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