Tamworth Reels
A harsh, unrelenting, severe, wild, unpredictable, chaotic, exciting, adrenaline-inducing, dangerous, physically exhausting water environment becomes a driving force that shapes experienced anglers' dedication.
Tamworth represents the pinnacle of advanced precision in deep-sea fishing equipment, proudly Bermuda-born and American-made.
A bold and dynamic logo that encapsulates power, strength, and speed. A nod to the adrenaline-inducing rush felt by experienced deep-sea anglers.
Tamworth Reels are elegantly simple and highly durable saltwater reels designed to last a lifetime for all-in anglers.
These maps then helped perpetuate the life of these creatures, as they inspired travelers on the dangerous sea to confirm their existence.
As for the reference to Bermuda, the wild hog depicted on coins alludes to the islands' first currency—a crude 'brasse' or 'hogge' money—which featured a hog to convey the colonists' fervent thanks for a welcome source of food.
Likely a lifetime that was never for everyone – but you.
Graphic Design
Type Design
Illustration
Art Direction
Hugo Boesch, 3D Artist & motion
Jessie Sternthal, copywriting