La somme des êtres aimés
Concept, Art Direction, Graphic Design and Type Design for La somme des êtres aimés [The sum of loved ones], the sixth album of Alexandre Poulin.
The entire creative approach for the album is inspired by the primary reason behind its creation. Alexandre experienced the loss of his father after a battle with cancer. Time, in this context, encompasses everything—life, death, mourning, memories, the future, light, darkness, waiting, rhythm. It is cyclical, fleeting, slow, fast, calculated, and sometimes seemingly non-existent. There's a certain poetry we aim to celebrate in this profound theme—a poetry that at times eludes us, liberates us, and inhabits us. Viewed through a colorful lens, Time also embodies an energy, a radiation with a broad spectrum of creative, conceptual, and surprising possibilities.
Title cards design for short 30-seconds videos of the artist promoting his songs before the official release of the album.
Each typography encapsulates the emotion conveyed within the lyrics and translates it into the beautiful shots directed by Léa Dumoulin.
Oumayma B. Tanfous, photograph
Emily Velasquez Gilbert, photo assist.
Estelle Moubarak, mua
Frederique Gauthier, stylist
Felix Arsenault, motion designer
Marie-Ève Caron, strategist & comm
Léa Dumoulin, director
Felix Perreault, director of photography
Laurence Vézina, producer
Philémon Günter Crête, cam assist.
Thomas d'Auteuil, colourist
Xavier MC, editing
Bleu Cardinal, production